Mobile marketing

Mobile marketing is marketing through mobile devices, phones and internet. Some of these methods include text messages (SMS), picture messages, audio messages (MMS) and mobile internet. In an era like this where the majority of potential customers own or have access to mobile phones including mobile marketing, like social media marketing, would seem to be a very smart idea for any businesses marketing campaign. Depending on your customer group and your marketing objective there are many different marketing techniques you could use to market your business, product or service such as:

• Sales promotions - 'Text this number back to receive vouchers and discounts'
• Special offers - Sending special codes to existing loyal customers
• Information - Time, critical issues, reminders about events, products, services or appointments

Before begin mobile marketing there are several things you must take into account. 

• Check whether or not the person is eligible to receive the information in the text being sent out. 
• Deciding how to collect the numbers.
• Deciding if the customer will be charged to receive the text, and if so how much they will be charged.
• Know how to stop the message if requested.
• Exploring how to make your messages concise and interesting.

Google AdWords

Google AdWords is an online advertising service, developed by Google. The more you pay-per-click (PPC) the more likely your ad will appear in the search results. However, Google uses something called a "quality score" and it is not just the highest bid that is taken into account. Quality sore is when Google looks at how relevant and useful your ad is to the searcher and the search terms they’ve used. It also looks at how many clicks your ad has received previously (its click-through rate) and how relevant your landing page is. The higher your quality score, the better, even if your maximum bid is less than a rival bidder, you still may appear above their ad if your quality score is better. Although AdWords is not a free service it is relatively cheap and effective way to advertise your company/product.

Google Analytics

Google analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Integrated with AdWords, users can now review online campaigns by tracking landing page quality and conversions (goals). This can be anything from sales to downl

oading a file, such as:

• Show you where your visitors are coming from
• What they did on your site
• How long they were on your site
• Tell you which of your pages receives the most traffic
• What keywords from the search engines brought your visitors to your site
• See your most important analytic data first
• Determine where your most frequent visitors are from
• Learn what people are searching for on your site
• Identify the wort performing pages
• Determine weather you need a mobile site

Using all of this information can help you make more informed decisions about potential changes to your website. 

How to beat banner blindness

1. Placing your banner ad above the field on a web page will gain more attention because of how viewers read a webpage. As i stated in the last blog viewers read a webpage in an "F" shape, which would mean that placing your ad on the top of the page would mean that it would be the first thing a viewer reads. 

2. Design your advert in the same form and function of the web page you are placing your ad on. This is known as native advertising, this entails your ad having the same looks and feel as the web page. This provides higher viability for your advert. 

3. Offering ads to users based on their interests and performances is a great way to reach your target audience. Under this term there is behavioral targeting which is essentially the same concept. Users will be served ads based on their browser history on the internet.

4. Tweak your ads design so that it will stand out on the web page. Take into account colour schemes, text and images while keeping in mind to stay as close to your brands image. Contrasting with the web page will call more attention to the ad and its content. For example if the host site is light - coloured use dark and so on. Maybe thing of including a CTA (Call - to - action) button.